About Us | Teddy Bear
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ABOUT US

Luciana M. De Franceschi and Tony De Franceschi

TEDDY BEAR

OUR HISTORY

The future founders were still just dating, he an employee of a large communications group, she a recent language graduate. His day-to-day life was traditional: he worked in advertising, was employed, reported to his bosses, and that was all well and good. She, who had been passionate about education, the exchange of knowledge, and loved teaching ever since, was certain of one thing: one day she would own her own business, an English school specializing in children and teenagers!

Long before Teddy Bear School took shape, it blossomed from two vocations: on the one hand, Luciana, a Literature student passionate about education and the English language; on the other, Tony, a communications and marketing enthusiast, always on top of the latest trends. From an early age, the couple shared an avid entrepreneurial spirit, which motivated (and still motivates) them to pursue new, purpose-driven businesses.

Thus, Teddy Bear School was born, becoming the only school specializing in children and adolescents in southern Brazil upon its launch in 1990. We are pioneers and carry a huge responsibility to continue leading the movement that propelled bilingualism in the south of the country.

The first unit opened on the mainland of Florianópolis, establishing itself as the only English school in the Coqueiros neighborhood, also notable for its focus on children and adolescents. The school’s enrollment and student growth were driven by its educational excellence and innovative methodology. In 1997 and 2000, new units were opened in the city center, locations chosen after careful consultation and market research.

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35 YEARS OF
EXPERIENCE

+1600 STUDENTS
GRADUATE

+2 EDUCATIONAL
SEGMENTS

+8 EDUCATIONAL
PROGRAMS

OUR MISSION, VALUES AND PILLARS:

Our mission is to create possibilities that empower the new protagonists of the world, and we do this through five values, our pillars:

UrsoCreative Mindset
UrsoHuman Talent
UrsoEnchanters
UrsoChildhood Awareness
UrsoInnovation Believers

TEDDY BEAR EDUCATIONAL GROUP

The motivation, excellence, and commitment to training bilingual students that have always been part of Teddy Bear have gradually gone beyond the walls of our schools, reaching the mainstream school segment.

Thus, in 2020, Teddy Bear Bilíngue emerged, a B2B business unit focused on offering bilingual projects and management for private schools, incorporating Teddy Bear Cultural’s pioneering spirit and expertise. The Teddy Bear Educational Group was thus formed, with English language teaching as its core business.

In 2025, Teddy Bear, seeking to offer unforgettable experiences to its students who wanted to expand and improve their English, combined its expertise with Canada Intercambio. Thus, Canada Intercambio Santa Catarina was born, serving students both in the capital and throughout the state.

With nearly four decades of experience and excellence in the bilingual education sector, Teddy Bear boasts a successful history. Thousands of students have graduated, discovered a new world through the English language, and are now distinguished professionals in their fields.

DISCOVER

TEDDY BEAR BILÍNGUE FOR SCHOOLS

English as a tool for learning, simultaneous development of language and academic content.

Bilingual Education provides students with relevant cognitive gains, proven by neuroscience studies.

Among them, it is possible to notice progress in executive functions, which are necessary and important cognitive skills for school learning, in addition to metalinguistic knowledge, which can be enhanced when a child is inserted into a bilingual environment from the early years of childhood.

EXCHANGE PROGRAMS

WITH TEDDY BEAR’S SIGNATURE QUALITY

In 2025, Teddy Bear and Canada Intercambio combined their expertise to create Canada Intercâmbio Santa Catarina. Our goal is to provide unforgettable experiences for students from Santa Catarina seeking an experience abroad and improving their English.

Decades of excellence at both Teddy Bear and Canada Intercambio have combined to offer study opportunities. Founded by Brazilians for Brazilians, Canada Intercambio is recognized as the largest agency operating simultaneously in Brazil and Canada, with ICEF and Belta certifications, and headquartered in Vancouver, British Columbia.

We provide personalized local support at every stage of the exchange, making this experience a milestone in each student’s journey.

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OUR SCHOOLS

FLORIANÓPOLIS

Unidade

BEIRAMAR SCHOOL

Unidade

FERREIRA LIMA SCHOOL

Unidade

COQUEIROS SCHOOL